The Challenge
Every organisation recognises that AI is important. But knowing that something matters and actually implementing it effectively are two very different things. Most businesses struggle with a simple question: "Where should we start?"
The problem isn't a lack of AI opportunities—it's having too many. You could automate customer service, optimise your supply chain, enhance your analytics, personalise your marketing, or augment your product development. But which one delivers ROI?
This article provides a framework for identifying AI opportunities that align with your strategy and deliver measurable business outcomes.
The Opportunity Framework
When evaluating AI opportunities, assess them against four key dimensions:
1. Business Impact
How significant is the problem? What would solving it mean for revenue, cost reduction, or efficiency? Can you quantify the benefit?
2. Data Readiness
Do you have the data required to train and deploy the model? Is it clean, accessible, and representative of the real-world scenario?
3. Organisational Readiness
Do your team understand how to work with AI? Are there change management considerations? Will users trust the AI's recommendations?
4. Technical Feasibility
Is the problem solvable with current technology? What's the timeline and cost? Can you integrate it into your existing systems?
Where to Start
Look for opportunities that score well across all four dimensions. These are your quick wins—problems with high business impact, good data, receptive teams, and straightforward technical solutions.
Common starting points we see work well:
- •Automating repetitive manual tasks that consume significant time
- •Enhancing decision-making with better analysis and insights
- •Improving customer interactions through personalisation and support
- •Optimising operations where you have abundant historical data
The key is choosing something that will succeed and build momentum within your organisation.
Want to Assess Your AI Opportunities?
We provide AI opportunity assessment workshops to help you identify where AI can deliver real ROI.
Schedule an Assessment